NewsBrands Ireland believe that newspapers should be zero rated for VAT in recognition of their unique role in a functioning democracy, as is the case in several European countries, for example the UK, Belgium, Norway and Denmark.
Irish newspapers contribute to the social, intellectual and political life in Ireland. They are the prime conveyors of news, views and opinions and perform a vital role as defenders of democracy and liberty acting as a check on abuses of power by governments, the courts, industry and other organisations.
Newspapers invest more in content than any other medium and are considered by consumers to be the most trusted source of information. The current rate of VAT at 9% on newspapers is effectively a tax on information and we call upon the Government to reduce the rate to zero.