Colm Sherwin,Chief Digital and Investment Officer with Core, reflects on World News Day ‘Choose Truth’ campaign

“My passion for journalism lies in the power of accurate and truthful information to shape informed opinions and drive positive change.

In today’s world inundated with misinformation and disinformation, trust in journalism is more crucial than ever. As an advertiser, I recognize the value of partnering with credible news brands. Such collaborations not only enhance the reputation of my clients’ businesses but also contribute to a more informed and engaged public.“

WORLD NEWS DAY is a global initiative to draw public attention to the role that journalists play in providing trustworthy news and information that serves citizens and democracy. This week, more than 100 countries, hundreds of news organisations, media associations, and individuals have this week joined forces to highlight the importance of fact-based journalism.