The perception that younger people no longer read newspapers may not be as accurate as some would have us believe.
The latest JNRS figures (2010/11) show that an impressive ¾ of 15-24 year olds in Ireland “regularly read a newspaper.”
The data, sure to come as a boost to publishers keen to attract and retain a youthful audience, shows that 75% of all students and 77% of 15-24 year olds regularly read a newspaper.
“Like in other countries, our young people source their news and information from a variety of media including the internet, social media and television,” said NNI’s Frank Cullen. “Unlike most other countries, our young people are also extremely enthusiastic readers.”
More generally, but on an equally positive note, the figures show that Irish readers are extremely loyal. 64% of those surveyed pledged loyalty to their newspaper and stated that they would not change.
The JNRS 2010/11 (Released August 2011) Also Shows That:
- 9 out of 10 adults who own stocks and shares read a newspaper regularly
- 8 out of 10 people who have insurance, a pension or health policy and those who have a mortgage/credit union or bank account read a newspaper regularly
- More than 8 out of 10 people who plan to buy a car in the next 12 months read a newspaper regularly
- 8 out of 10 people who plan to buy or sell property read a newspaper regularly
The JNRS 2011 report is due to be released as a full electronic report on February 16th 2012.
