Join us for the NewsBrands Ireland ‘ReAction’ breakfast seminar on the 31st of May where we’ll reveal new advertising effectiveness research and provide insights, discussion, and debate on newsbrands’ evolving role in the marketing mix.
Speakers will include:
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Dianne Newman, CEO Research & Analysis of Media (RAM) – Dianne will present the findings of the recent Newsbrands Ireland advertising effectiveness study which was carried out by RAM, one of the world’s leading media research companies with the world’s largest reference database on how communications work.
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Morag Blazey, CEO Ebiquity Intel, will present insights from the recently published ‘Re-Evaluating Media’ report. Re-evaluating Media is a study which makes an impartial and robust re-evaluation of online and offline media. The results highlight a major discrepancy between perceptions of individual media and what the evidence says, suggesting that it is time for the industry to re-evaluate media decisions to optimise advertising budgets.
Followed by a panel discussion and Q&A moderated by the Sunday Business Post’s Media & Marketing Correspondent, Colette Sexton
Further panellists to be announced
The event starts at 8.30am and finishes at 10.00am. Places are limited so please register with lbuckley@newsbrands.ie before 25 May.
Where:
Iveagh Garden Hotel
72-74 Harcourt St, Dublin2
When:
31 May 2018, 8.00am breakfast and registration for a 8.30am start. Finished by 10.00am
