Rothco Social has won the NNI Press Ad of the Month July competition, with an ad for ISPCA that asks newspaper readers to “Cut the Cruelty” by spaying strays.
The ad illustrates how, by severing the family line of a feral car, readers can prevent many more generations of strays going hungry and homeless on our streets.
The team at Rothco Social included Sam Doyle (copywriter), Clayton Homer (art director), Damien Hanley (creative director) and Roisin Field (account manager/media planner).
This month’s competition was judged by Dylan Cotter of Irish International and Cormac O’Shea of Clear Blue Water. In his comments about the winning ad Dylan said: “A simple thought executed in a disciplined and eye-cathing way”. Thanks to both of our judges.
The closing date for entries for ads published in August is September 6th and entry can be made through the NNI Press Ad of the Month website.
The July shortlist in full:
Cut the Cruelty by Rotho Social for ISPCA
Fools by Brand Artillery+Leo Burnett/Mediaworks for Glansnevin
Ted by Bonfire/MediaCom for Universal
