The NNI Press Ad of the Year Awards 2011 provided a great night out for the newspaper and advertising communities. On March 8th 2012, we ate, we drank, we made merry and we celebrated the best press advertising of 2011.
The big winners on the night were:
NNI Press Ad of the Year 2011 – Boys and Girls/Mediavest for Slimsticks for their ad, Kill Your Cravings
NNI Best Copywriting 2011 – Ogilvy & Mather/Mindshare for TV3 for their ad, Family Home
NNI Best Art Direction 2011 – Publicis QMP/Mediavest for TG4 for their ad, Scealta Atha Cliath
NNI Regional & Local Ad of the Year 2011 – Irish International/Mediavest for the Road Safety Authority (RSA) for their ad, Cannabis
Every year we ask an internationally recognised creative to pick the best ads of the year. This year we were delighted to welcome Neil Dawson, executive creative director, BETC (London) as our international judge. Neil has won the Grand Prix at Cannes twice (back-to-back!) and he knows a thing or two about what makes a good ad.
Here’s what Neil had to say about the ads: “It was a very interesting competition to judge and a lot of work was really bright and unexpected. Some of it even made me laugh out loud, which doesn’t happen all that often.”
Check out the winning ads here.
And see your friends and colleagues at the event here.
