Pictured were Angelio Antonio, Samarah Coughlan and Caroline Christie.
Picture Colm Mahady / Fennells – Copyright© Fennell Photography 2016
NewsBrands Ireland hosted its first ever town hall event on September 15th in Smock Alley, Dublin. The event brought together all of NewsBrands Ireland’s members to provide media planners with a complete overview of the newsbrand media landscape.
Publishers showcased their full suite of products including all print and digital offerings. This displayed the incredible depth and breadth available to advertisers within the newspaper market.
The chairman of NewsBrands Ireland, Vincent Crowley commented: “NewsBrands Ireland’s members are very effective as individual businesses but when they come together they demonstrate the true power of press and press-branded digital news media.”
The event highlighted the effectiveness of newspaper advertising, drawing attention to a recent econometrics study, which showed that print advertising drives 25 per cent of all sales delivered by media, 10 per cent of landing page visits and 20 per cent of PPCS.
One lucky media planner wins luxury holiday
Guests at the event had an opportunity to win a voucher for a luxury holiday. To enter they had to engage with each publisher at the publishers’ individual stands. This prize was won by Dan Aherne from ZenithOptimedia. Other guests won spot prizes including concert tickets and weekends away.
