In addition to celebrating creative advertising, the NNI Press Ad of the Year Awards 2011 gave us an opportunity to celebrate the media agencies who plan and book newspaper advertising.

For the second year running the big prize went to Mindshare who were presented with the award for NNI Advertising Agency League Number 1 Agency.

In 2011 Mindshare recorded an advertising spend of almost €13 million with NNI national newspapers.

Meanwhile, Starcom received the award for Highest Increase in Advertising Spend, with an increase of almost €800,000.

PHD was presented with the award for Highest Percentage Increase in Advertising Spend. PHD’s advertising spend with NNI national newspapers increased by 49% year-on-year.

See the NNI Agency League Top 20 Agencies here.