Evoke.ie is delighted to announce that Laura Bermingham will join the team as Beauty Editor. Following a successful career as Ireland’s top model, Laura Bermingham made the move into the world of beauty. For the past 16 years she has been a beauty columnist with the Irish Mail on Sunday and beauty reporter for TV3’s Ireland AM and Xpose

Laura has commented on every angle of the beauty industry, from the latest cosmetic procedures to holistic and alternative therapies.

Commenting on the move, Editor of evoke.ie, Sybil Mulcahy said: “Laura is one of Ireland’s most respected beauty journalists and was named the number 1 most influential beauty journalist in Ireland this year.

“I am thrilled she is bringing her years of experience to Evoke.ie and I know our readers will enjoy and benefit from her extensive knowledge.”

Liz Doyle, Commercial Manager of Evoke.ie said:”Laura is the premier choice in the world of beauty brands and now she will share that with the 800,000 fans on Evoke.ie on a daily basis.”