Independent Star Ltd, publishers of the Irish Daily Star and its sister website Buzz.ie, celebrated their rebrand to ISL Audience Solutions in 37 Dawson Street on Thursday 23rd Nov with a massive turn out of advertising and marketing industry professionals.
This exciting move will fully integrate the Irish Daily Star, Star Chic Saturday magazine and Buzz.ie with its new event management company Red Square events. There was also over a million reasons to celebrate as Buzz.ie marked passing over 1 million unique users per month in October. The party was organised by Red Square events and was headlined by up and coming Irish act Half the Truth.
Chief Operating Officer Gavin O’Leary said ‘we have the strongest print offering in our market in Ireland as well as a brilliant pedigree in event management, brand to hand, content, creative solutions and design. Buzz.ie was the natural progression for us within the digital space as we make use of one of the most talented newsrooms in Ireland whether it’s news, sport, female facing content or simply viral, fun digital and social content. We now have a growing reach of over 2 million Irish adults every month and ISL Audience Solutions will help integrate that audience under one brand.
