Irish International has landed the top spot in the August NNI Press Ad of the Month competition, with Helipad for Diageo Guinness.
Congratulations to all the team at Irish International. Tanya English was the account director, James Moore was the account manager and Ian McGrath at Carat was the media planner.
This month’s entries were judged by Sean Hynes of Bonfire and Pete Evans of Brindley Advertising.
Speaking about Helipad, Sean Hynes said: “Really nice idea. Requires a small degree of involvement from the reader, which is always a good thing. But it’s a simple idea and the picture does all the work (as it does in all great press ads). Nice illustration too. Normally, for a concept such as this I would prefer a photographic approach to emphasise the play with reality, but in this case the illustration worked really well and helped to simplify the execution.”
Helipad and all shortlisted ads will go forward to the NNI Press Ad of the Year competition, when twice Cannes Grand Prix winner, Neil Dawson will pick the winners in best copywriting, best art direction and the overall winner, the Grand Prix.
The closing date for entries to the September competition is October 14 and the closing date for the October competition is November 18.
Entries should be made through our website.
Shortlist
Family Home by Ogilvy Dublin for TV3
Kill Your Cravings by Boys and Girls for Slimsticks
Edward: Head of Freedom by Chemistry for eMobile
More Rugby Than Ever Before by Publicis QMP for TG4
Peckish Cat by Leo Burnett for Westland
Positive Options by Rothco for HSE Crisis Pregnancy Agency
Helipad by Irish International for Diageo – Guinness (Winner)
See the shortlisted ads on our facebook page.
