The Irish Daily Star celebrated an outstanding week of sales during the recent Cheltenham festival with a 40% boost in sales.

Traditionally the busiest week of the year for the publication, this year the Irish Daily Star produced a 48 page glossy Cheltenham magazine, along with a 20 page pull out every day of the festival, full of top tips for the races.

In addition, the newspaper ran a daily free €5 match bet from Paddy Power.