Extra.ie is a digital only, built for mobile news site launched by DMG Media in February 2017. With this site the publisher aims to be totally unique. The site has its own content, takes its own angle on each story and has its own distinctive look and feel. Extra.ie uses data to constantly refine its offering to give readers what they want.

The publisher has been very happy with the reaction to the site from Irish readers. By the end of March, Extra projects that it will have almost 400,000 unique Irish users on mobile. The publisher aims for the brand to become one of the largest news sites on the phone in Ireland.

Extra.ie is part of DMG Ireland, publishers of Mail Online (2.9m unique users in Ireland every month) and Evoke.ie (a 25-44 female only site with avg. 760,000 unique users every month).

To learn more contact Christian Jago-Byrne: christian.jago-byrne@dmgmedia.ie