The DMG Media-owned website Evoke.ie has grown its User Panel Program to over 3,500 women, according to the publisher.

“Known as Evokians, these are super users who are passionate about their products and services and in turn have opted in to the EVOKE User Panel Program and regularly provide product surveys and sample reviews and  products recommendations,” it says.

“To date, over 40 brands have used the panel to test products, services and ultimately provide deep insights for clients. This data also informs the EVOKE.ie native content desk and allows for effective and contextually relevant interest based content campaigns.”

“From an editorial point of view the findings from the survey and sample panel give us brilliant and up to date content ideas for the site and an insight into the views and interests of our readers,” says Sybil Mulcahy, Editor, EVOKE.ie.

“The survey panel is another way to offer value to our advertisers. To have access to such a loyal and honest group of women allows brands to test products and get real feedback,” adds Commercial Manager of EVOKE.ie Liz Doyle.