Irish Daily Mail and The Irish Mail on Sunday are kicking off their Christmas campaign this weekend across print and digital and with a national retail POS campaign. Group Marketing Manager, Dearbhla Meaney said, “The importance of retailers to the newsprint industry cannot be underestimated and so a robust POS activation is a key part of this campaign: “Seize the Day, Every Day”.”

The campaign reminds readers that newspapers capture the key moments in life every day of the week. The message is that the Irish Daily Mail and the Irish Mail on Sunday are with you on your daily journeys, bringing you news, entertainment and sport which is relevant in every day lives and putting focus on the key moments in life – The things people are talking about, thinking about, the moments that matter.

This campaign is a photographic series of key moments in daily life, for example First Home, New Dog, First Day at School, First Santa Visit, captured and brought to you by the Irish Daily Mail and The Irish Mail on Sunday.