This spring, Breakingnews.ie are encouraging Grafton Barbers customers to refresh their news source along with their look, in an exciting new partnership that will see digital display and video ads for the dynamic newsbrand run across the family-owned network of Irish stores.

The campaign invites customers to download the breakingnews.ie app in order to access its wealth of fast, factual, free content.

April also presented breakingnews.ie with the opportunity to host its first ever in-person event . Upon arrival, guests were prompted by branded QR codes to download the breakingnews.ie app to qualify for a spot prize draw and to avail of Grafton Barber’s generous offer of a free haircut. They were then whisked upstairs to enjoy warm hospitality, cold drinks and delicious food in the sumptuous surroundings of the Hang Dai restaurant on Dublin’s Camden Street.

After welcoming clients and agency partners, breakingnews.ie editor, Michael McAleer, told guests, “It’s great to be able to get out in person to tell the exciting story of our new strategy for breakingnews.ie and how we rebuilt the site from scratch, offering readers a constant service of easily digested news under the ethos of fast, factual and free.”

The buzz continued through the evening as guests sipped bespoke #BreakingNews cocktails and picked up tickets to the hottest concerts this summer as spot prizes.

Head of Agency for The Irish Times and Irish Examiner Group, Claire O’Flynn said, “We were delighted to welcome to both our clients and agency partners to our first in person event for breakingnews.ie and to meet with our editor Michael McAleer. Within our portfolio, breakingnews,ie is our ‘space for innovation’; a space to challenge ourselves as media owners to bring ‘ the new’ to the market. We have some exciting new formats to share this Spring that will help our clients engage, educate and entertain our 983,000* strong audience .”

• Source: Kantar TGI RoI Survey 2021