The Irish Times this week launched an exciting promotion that sees the iconic news publisher partner with Sennheiser, the German audio company this year celebrating its 75th anniversary. Recent partnerships with The New York Times and Bullet Journal have really resonated with readers, and Sennheiser is proving to have the same connection with the audience.
This campaign sees two brands come together with a compelling offer to enhance daily living. The Irish Times, as ever, presents informed opinion and news you can trust while Sennheiser strives to shape the future of audio in its product range.
Readers can sign up to a Premium, Weekend or Complete subscription from The Irish Times and receive a complimentary pair of Sennheiser wireless headphones, enjoying the sound thinking of The Irish Times complemented by smart sound from Sennheiser. All in all, it’s a sound offer.
The campaign concept was generated by Owens DDB who focused on the enhanced experiences both The Irish Times and Sennheiser bring to their customers. The campaign is running across print, digital OOH, display, social and digital audio with the clear message of ‘Sound Thinking. Smart Sound. A Sound Offer.’
