Impractical took the top spot in the NNI Press Ad of the Month November competition and made it a second consecutive win for DDFH&B and Dublin City Council.
The ad is a product of the creative partnership that is Paddy Treacy (copywriting) and Mark Shanley (art direction) with Gavin O’Sullivan (creative direction). Emer Currie was the account manager and Leah Jordan of Mediavest planned media.
Our judges this month were Damian Hanley of Rothco and Craig Farrell of Starcom.
Damian commended the ad for its successful communication of a simple idea, without lecturing. Craig liked the fact that the ad was clearly executed and that it made an amusing use of a not very amusing scenario.
A big thank you to both of our judges!
This ad and all those shortlisted this month will be eligible to enter the art direction and copywriting categories in the NNI Press Ad of the Year Awards.
All ads published in an NNI national newspaper during 2012 are eligible to enter the industry-specific categories. And, if you work on the media planning side of the business, don’t miss the media categories. You’ll find all the entry information for all entry forms here.
The final deadline for creative, industry specific and Press Agency of the Year (media) categories is Wednesday, January 16th and POP entries should be submitted by February 7th.
Entry forms are all here: www.newsbrandsireland.ie/pressadoftheyear
For queries contact Anna Clarke Email: aclarke@cullencommunications.ie Tel: 01 668 9099
The full shortlist:
Impractical by DDFH&B/Mediavest for Dublin City Council (winner)
Steering Wheel by Irish International/Mediavest for Road Safety Authority
Calendar by Owens DDB/MediaCom for Volkswagen
The Pier by Boys and Girls/Vizeum for Powers Irish Whiskey
Made of More by Abbott Mead Vickers BBDO/Carat for Guinness
