Advertising Agency League Tables

 
 

Every quarter NewsBrands Ireland collects advertising revenue figures from our newspaper group members. On the half year and end of year we verify all spend by agencies with the relevant advertising agencies before publishing verified totals for the top 20 agencies.

Since January – December 2011 these figures include both print and digital advertising revenue.

The totals are published here in the form of an agency league table. Please choose  a report from the menu below.

 

1 Mediavest      14,321,342
2 Carat        7,904,650
3 Mindshare Media        7,489,979
4 Mediacom        7,290,673
5 Starcom        6,580,035
6 OMD        5,604,822
7 Initiative        4,612,444
8 Mediaworks        4,098,033
9 PHD Media        3,937,154
10 MEC        3,653,142
11 Vizeum        2,899,795
12 Zenith Optimedia        2,239,822
13 Maxus        2,073,242
14 Havas Media Ireland        1,407,274
15 Pierce Media        1,238,809
16 Javelin Advertising           799,816
17 Focus Advertising           795,021
 Position Agency Total Spend
1 MediaVest 7,598,449
2 Carat 4,000,067
3 Mindshare Media 3,973,269
4 Mediacom 3,613,978
5 Starcom 3,254,570
6 OMD 3,052,602
7 Mediaworks 2,113,978
8 PHD Media 2,040,479
9 MEC 1,877,099
10 Initiative 1,866,653
11 Vizeum 1,239,445
12 Maxus 1,021,099
13 Clearblue Water 1,003,137
14 Havas Media 874,932
15 Pierce Media 654,582
16 Focus Advertising 518,977
17 Javelin Young & Rubicam 430,355
18 Publicis Engage 398,741
19 Hopkins Communication 297,779
20 PFA  Pensacola Ltd 256,090

 

NewsBrands Ireland collects advertising spend figures for advertising agencies directly from our newspaper group members. We then verify all spend with the relevant advertising agencies before publishing verified totals for the top 20 agencies.

All totals include national print advertising revenue plus digital advertising revenue on all platforms owned more than 50 per cent by one of our member publishers.

Position 2014 Agency Total
1 MediaVest 11,714,095
2 Carat 10,895,543
3 Mindshare Media 7,950,263
4 Mediacom 7,083,723
5 OMD 6,041,839
6 STARCOM 5,760,660
7 INITIATIVE MEDIA 4,829,025
8 MediaWorks/Kobert 2,916,810
9 PHD Media ( Ireland) 2,721,304
10 Vizeum 2,394,545
11 MEC 1,906,518
12 MAXUS COMMUNICATIONS 1,511,136
13 Clear Blue Water 1,501,276
14 Havas Worldwide 1,201,178
15 PIERCE MEDIA 961,510
16 FOCUS ADVERTISING 916,540
17 UM 874,000
18 JAVELIN GROUP 721,708
19 PFA 581,783
20 ZENITH OPTIMEDIA 579,279

 

NewsBrands Ireland collects advertising spend figures for advertising agencies directly from our newspaper group members. We then verify all spend with the relevant advertising agencies before publishing verified totals for the top 20 agencies.

All totals include national print advertising revenue plus digital advertising revenue on all platforms owned more than 50 per cent by one of our member publishers.

Position 2014 Agency TOTAL
1 MEDIAVEST 5,300,208
2 CARAT 4,773,530
3 MINDSHARE MEDIA 4,234,319
4 MEDIACOM 3,700,710
5 OMD 2,833,830
6 STARCOM 2,813,210
7 INITIATIVE MEDIA 2,125,512
8 VIZEUM 1,516,381
9 MEDIAWORKS/KOBERT 1,412,834
10 PHD MEDIA 1,264,091
11 MEDIAEDGECIA/MEC 1,005,203
12 CLEARBLUE WATER 702,105
13 HAVAS MEDIA  643,306
14 MAXUS COMMUNICATIONS 622,337
15 FOCUS ADVERTISING 563,719
16 PIERCE MEDIA 522,400
17 UNIVERSAL MCCANN 348,970
18 JAVELIN YOUNG AND RUBICAM 344,500
19 ZENITH OPTIMEDIA 326,696
20 PFA PENASCOLA 291,857
Position 2013 Agency TOTAL
1 MINDSHARE MEDIA 8,773,581
2 CARAT 8,302,249
3 MEDIACOM 6,924,993
4 STARCOM 6,860,671
5 OMD 6,728,751
6 VIZEUM 5,535,805
7 BRINDLEY 5,238,898
8 MEDIAVEST 4,797,177
9 INITIATIVE MEDIA 4,462,580
10 MEDIAEDGECIA/MEC 2,072,764
11 MEDIAWORKS/KOBERT 1,898,576
12 PHD MEDIA 1,944,388
13 ZENITH OPTIMEDIA 1,415,114
14 JAVELIN GROUP 1,129,034
15 GT MEDIA 1,281,372
16 CLEARBLUE WATER 1,238,386
17 PIERCE MEDIA 1,205,110
18 RADICAL 1,110,314
19 FOCUS ADVERTISING 1,028,925
20 MAXUS COMMUNICATIONS 864,334

NNI collects advertising spend figures for advertising agencies directly from our newspaper group members. We then verify all spend with the relevant advertising agencies before publishing verified totals for the top 20 agencies.

All totals include national print advertising revenue plus digital advertising revenue on all platforms owned more than 50 per cent by one of our member publishers.

NNI collects advertising revenue figures from member publishers every quarter. On the half year and at year end the figures collected for that six/twelve month period are verified with the relevant advertising agencies. The verified figures are published here in the form of an agency league table.

Position January – December 2012 Agency  Total
1 MINDSHARE MEDIA        9,703,582
2 STARCOM        8,622,530
3 CARAT        8,162,125
4 MEDIACOM        7,462,997
5 BRINDLEY        7,339,398
6 OMD        6,328,130
7 VIZEUM        6,067,361
8 MEDIAVEST        4,579,922
9 INITIATIVE MEDIA        3,680,672
10 MEDIAWORKS        2,618,657
11 ZENITH OPTIMEDIA        2,564,607
12 PHD MEDIA        2,015,021
13 CLEARBLUE WATER        1,680,204
14 MEDIAEDGECIA/MEC        1,542,329
15 PIERCE MEDIA        1,388,872
16 GT MEDIA        1,257,075
17 JAVELIN GROUP        1,269,013
18 RADICAL        1,272,133
19 FOCUS ADVERTISING        1,188,682
20 MAXUS COMMUNICATIONS           976,921

NNI collects advertising spend figures for advertising agencies directly from our newspaper group members. We then verify all spend with the relevant advertising agencies before publishing verified totals for the top 20 agencies.

All totals include national print advertising revenue plus digital advertising revenue on all platforms owned more than 50 per cent by one of our member publishers.

Position January-June 2012 AGENCY  TOTAL
1 MINDSHARE MEDIA  €                5,097,881
2 STARCOM  €                4,193,159
3 MEDIACOM  €                4,142,161
4 CARAT  €                4,011,159
5 BRINDLEY  €                3,849,763
6 VIZEUM  €                3,552,250
7 OMD IRELAND  €                2,992,657
8 MEDIAVEST  €                2,698,880
9 INITIATIVE MEDIA  €                1,702,832
10 MEDIAWORKS/ OWENS DDB  €                1,438,086
11 ZENITH OPTIMEDIA  €                1,358,235
12 CLEARBLUE WATER  €                1,044,987
13 MEDIAEDGECIA/MEC  €                    976,549
14 PHD MEDIA (Ireland)  €                    860,935
15 PIERCE MEDIA  €                    721,793
16 FOCUS ADVERTISING  €                    691,631
17 JAVELIN YOUNG & RUBICAM  €                    618,665
18 MAXUS COMMUNICATIONS  €                    613,399
19 GT MEDIA  €                    490,868
20 SOUTHERN ADVERTISING  €                    362,715

NNI collects advertising spend figures for advertising agencies directly from our newspaper group members. We then verify all spend with the relevant advertising agencies before publishing verified totals for the top 20 agencies.

All totals include print and digital advertising revenue on all platforms that bare the national newspaper brand.

Position January-December 2011 Agency TOTAL
1 Mindshare 12,957,959
2 Carat 9,506,824
3 Starcom 8,421,342
4 OMD Ireland 7,696,211
5 Vizeum 6,477,700
6 MediaCom 6,304,162
7 Initiative 6,102,077
8 Brindley 6,085,093
9 Mediavest 4,091,510
10 Mediaworks/Owens DDB 3,418,693
11 Zenith Optimedia 2,719,480
12 Javelin Group 1,988,657
13 Mediaedge/MEC 1,924,880
14 PHD Media 1,920,539
15 Clearblue Water 1,803,191
16 Pierce Media 1,707,160
17 Focus Advertising 1,132,812
18 Universal McCann 1,062,517
19 First Advertising 849,281
20 Maxus Communications 810,080

NNI collects advertising spend figures for advertising agencies directly from our newspaper group members. We then verify all spend with the relevant advertising agencies before publishing verified totals for the top 20 agencies.

All totals include print and digital advertising revenue on all platforms that bare the national newspaper brand.

Position January – June 2011 Agency Total
1 MINDSHARE 7,325,608
2 CARAT 4,116,615
3 INITIATIVE MEDIA 3,864,847
4 STARCOM 3,855,931
5 MEDIACOM 3,648,190
6 OMD IRELAND 3,481,085
7 VIZEUM 3,362,187
8 BRINDLEY 2,846,024
9 MEDIAVEST 1,856,968
10 ZENITHOPTIMEDIA 1,505,886
11 MEDIAWORKS/ OWENS DDB 1,443,870
12 JAVELIN YOUNG & RUBICAM 1,283,462
13 CLEARBLUE WATER 1,092,126
14 PIERCE MEDIA 1,085,079
15 MEDIAEDGE CIA (MEC) 978,133
16 PHD 757,605
17 FOCUS ADVERTISING 691,995
18 TMP WORLDWIDE 472,462
19 SOUTHERN ADVERTISING 463,266
20 FIRST ADVERTISING 455,101

NNI collects advertising spend figures for advertising agencies directly from our newspaper group members. We then verify all spend with the relevant advertising agencies before publishing verified totals for the top 20 agencies.

All totals include print and digital advertising revenue on all platforms that bare the national newspaper brand.