News brands print & digital platforms – connecting you to a powerful audience

• • How Sky use news media – Melissa Byrne – Head of Media, Sky Ireland
  • News Media – A Powerful Catalyst : Engage, Provoke, Motivate
  • Newsworks Trust Research 2023

• • Power of Planning competition
  • Future thinking: What should I use news brands for?
  • RAMetrics – benchmarking news brand ad performance

• • Benchmarketing: The ROI study
  • Newsworks & Neuro-Insight: The Hard News Project
  • Lumen & Unruly: Paying for video attention

• • Newsworks & GroupM: The value of quality
  • Newsworks UK: Context matters
  • Newsworks UK: What’s the fuss around trust?

• Global news media: trusted content, trusted ads