Following an in-depth review of the JNRS and completion of a tender process, a consortium of Kantar Millward Brown, TGI, RSMB and comScore was awarded the contract for a new readership research survey for the Irish market. Katherine Page, a specialist in media research, has been retained as a consultant.

Fieldwork has started and the new survey will take best-in-class, interview-based print readership research and fuse it to the live online data collected by comScore. The fusion will be carried out by RSMB, which is recognised as the gold standard provider in media currency fusion techniques. RSMB carries out cross-media industry surveys across Europe, including IPA TouchPoints in the UK. This will be the first example of cross-media fusion in the Irish market. Reliable estimates of the multi-platform (print, laptop, PC, mobile phone and tablet) readership, for print and digital separately and in de-duplicated combination will be available. The end-user experience, with the individual print and online data, as well as the fused results, will be provided through Choices.

In addition, the partnership with TGI will ensure that confusion between TGI print data and JNRS figures will end. TGI print results will be calibrated to the JNRS average-issue currency figures. TGI subscribers will be able to run analyses of JNRS-calibrated print reach and frequency against all the usual TGI brand and lifestyle questions.

For additional information about the research please contact Ann Marie Lenihan: amlenihan@newsbrands.ie