The Business Post have collaborated with Uber on a comprehensive multichannel campaign, featuring prominent press impact executions.  The main press execution saw Uber take exclusive residency across all premium positions including front page, complemented by substantial formats in a leading double-page spread and back page placement, along with tailored email and digital content. The partnership was planned by OMD Ireland led by Heather Culkeen and Anukriti Mudgil with the stellar creative coming from Uber Global.