Telecoms company Three was named NNI Press Advertiser of the Year for 2012, a new award created to celebrate those advertisers who embrace innovation and creativity in their newspaper advertising strategies.

The shortlist for this award was created through nomination from NNI national newspapers and the winner was chosen by Ms Yvonne Tuohy, lecturer in DIT and consultant.

Three beat off stiff competitions from six other advertisers who were nominated for the award this year. They were Sky, Audi, Renault, SuperValu (Musgraves), National Lottery, E-Mobile/Eircom.