The Irish Times launches ‘Summer of Family’ initiative and host event series with ‘MumTalks’

Summer 2019 has seen the launch of the first ‘Summer of Family’ campaign from The Irish Times. The focus is firmly on all things ‘family’ across print, digital, and experiential for the summer months, targeted at their established audience of 284,000 parents*.

Leading writers from The Irish Times, including child psychologist and columnist John Sharry and Sheila Wayman, Jen Hogan, Damian Cullen and Róisín Ingle are making The Irish Times ‘Summer of Family’ a must for parents looking at ways to entertain the little ones over the summer months.

Running from mid May until August 2019, the campaign kicked off with the “Guide to 2019 Summer Camps in Ireland” sponsored by Sports Surgery Clinic, Santry, a bespoke, searchable feature (also available in print) to help parents navigate the plethora of camps for their offspring.

As part of the “Summer of Family” campaign, The Irish Times has partnered with the Irish parenting network, Mum Talks. The cross platform and content-led campaign is targeted at The Irish Times’ established parenting audience.

Mum Talks, co-founded by Kara Heriot and Lucy O’Driscoll Edge, is a community for mums providing a safe, supportive and empowering network which also hosts monthly meet-ups designed to support, inform and entertain, their expert-led panels who cover topics ranging from career confidence, relationship coaching, business insights, mindfulness, creative development and health and fitness.

Mum Talks and The Irish Times will host two events across the summer, one evening and one breakfast event, both aimed at informing and supporting mothers.

According to Eimear Moran, Media Solutions Director in The Irish Times:“Working with Lucy and Kara in Mum Talks is an obvious association for The Irish Times, two trusted brands coming together to deepen our strong associations in the parenting community. The Mum Talks, Summer Series with The Irish Times will resonate with our combined audience and the brands that wish to reach them in a focused and uncluttered environment. This is further supported with the excellent parenting content that already exists in The Irish Times. It is one of numerous elements across  our Summer of Families series.”

According to Kara and Lucy, co-founders of Mum Talks: “We are thrilled to be working with The Irish Times on two inspiring and empowering Mum Talks events as part of the Irish Times Summer of Family series. This partnership between Mum Talks and The Irish Times is an exciting opportunity to reach a wider audience and we are delighted to be able to do this with a brand who is equally passionate about supporting and informing mums and families”.

Sponsored by Tales for Tadpoles, L’Occitane & Emirates Holidays, the first event hosted by The Irish Times and Mum Talks will take place on the 27th of June. Joining the Mum Talks panel is TV and radio presenter Jennifer Zamparelli, author and journalist Jen Hogan and Career Psychologist Sinead Brady. 

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