Starcom (part of Core) and The Irish Times Group have partnered with Sky to launch The Joy of Staying In, a branded content campaign fronted by comedian Emma Doran.

At the heart of the campaign is a video content series created by the newly established Irish Times Group Content Studio. Bringing her signature wit, Emma shines a light on the best of home entertainment, from award-winning Sky shows to Netflix classics available with Sky Stream, all powered by Sky’s high-speed broadband for seamless streaming.

The campaign is fully integrated across The Irish Times Group’s multi-platform portfolio, engaging audiences through premium video, editorial content, digital display, social, digital audio, and print.

“This is such an exciting project for Media Solutions and a perfect showcase for what our new Content Studio is all about—big ideas and great collaboration,” says Gavin McAuliffe, Group Head of Content Studios at The Irish Times Group.

See more: https://www.irishtimes.com/sponsored/2025/02/07/emma-dorans-perfect-night-in/