The Irish Times Group has partnered with OMD Ireland on a fully integrated launch campaign for the all-new Renault 4 E-Tech, the fully electric reimagining of the iconic Renault 4.

The partnership launched earlier this month with an exclusive event activation at The Gloss Gala, where more than 1,650 guests at the RDS enjoyed an early unveiling of the car.
The partnership then expanded into a content series created by The Irish
Times Group Content Studio in collaboration with content creator Clementine MacNeice, a standout example of local creative storytelling for a global automotive brand.

The first piece in the series is available here: A little Paris in Dublin – The Irish Times

The campaign also features extensive amplification across The Irish Times
Group and a media-first, in-article UX Story build for Renault launching in
December, underscoring the Group’s commitment to innovative, high-impact storytelling and bespoke brand partnerships.