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Sign up for the NewsBrands Ireland annual Power of Planning competition!

May 5, 2022

Teams of junior media planners from Ireland’s media agencies are invited to participate in our annual media planning competition which takes place as part of our NewsBrands Engage seminar on Tuesday May 30th in the Morrison Hotel.

We are inviting media planners with three years’ experience or less to immerse themselves in all things news brands and be inspired by the latest research, creative possibilities, case studies, and audience insights.

Our competition challenges teams to create an original and impactful media plan which showcases the range and effectiveness of using national news brands’ print and digital platforms. Teams can be made up of between 4-5 members.

Entrants will be invited to attend the NewsBrands Engage conference, and following this will be presented with their individual competition briefs.

Each team will be given until 4.30pm that day to prepare their strategies and plans. They will also have the opportunity to network with representatives from the various news publishers’ advertising departments, ask questions, and find information about their brands.

At the end of the day, each team will make a 5 minute presentation to the judging panel.

The teams will be judged on the basis of five criteria: Interpretation of the Brief; Strategic Thinking; Best Use of the Medium; Use of Budget; and Presentation Skills.

The overall winners will then be announced and the winning team will receive the coveted NewsBrands Ireland Power of Planning trophy and a sgreat prizes.

How to sign up your team

  1. Email Lisa Buckley, NewsBrands Ireland lbuckley@newsbrands.ie with the names of your team members no later than Tuesday, 23rd of May.