Readership research announced by DMG Media

Readership research has been published that shows DMG Media Group reaches 2,115,000 Irish Adults every month. This is a cross platform, de duplicated number that covers, MailOnline, The Irish Daily Mail and The Irish Mail on Sunday.

The gender split across the group is almost 50:50 with DMG Platforms reaching 1,061,000 Men and 1,055,000 Women each month. 32% of the audience are under 35 and 1,740,000 per month consume our content on Mobile.

This new research provides a 360 measurement of each publisher’s multi-platform audience across print, laptop, PC, mobile phone and tablet. This is achieved by integrating digital audience estimates provided by comScore with a high quality survey of publishers’ print audience estimates. Comscore January 2018 data has been integrated with a survey of 6,974 face-to-face interviews carried out between February 2017-January 2018 to collect estimates of readership in print and a wide range of classification and engagement data. The data integration has been carried out by RSMB, who are international experts. It involves a full data fusion of daily, weekly and monthly data for pc and laptop audiences, and a calibration to match survey data with Comscore’s estimates of phone and tablet monthly audiences for each publisher platform.

“We have always been real about our numbers – this new research confirms the massive reach we deliver across our network and backs up what we have been saying all along. Our de-duplicated reach shows that across our portfolio we reach 56% of the adult population with a staggering digital reach that truly places DMG as a market leader in the Irish Media Industry. Karl Byrne, Head of Sales. DMG Media Ireland.