Reach gets Gold Standard certified in Ireland

The Gold Standard, which was developed by IAB UK, was adopted by IAB Ireland in February 2021 and Reach was one of 16 publishers and agencies to sign up. 

This set of digital advertising standards is recognised globally as a powerful initiative, which has evolved to keep pace with a fast-changing industry and continues to adapt to help drive a healthy, sustainable digital advertising ecosystem.

The Gold Standard has four main aims:

To uphold brand safety

To tackle ad fraud

To improve the digital advertising experience

To help compliance with the GDPR and ePrivacy law

In order to be Gold Standard certified, companies have to meet the compliance criteria relevant for their company type which include TAG (Trustworthy Accountability Group) Brand Safety certification, as well as providing detailed proofs of compliance across the other 3 IAB standards, and Reach – which publishes seven news sites across the island of Ireland – is now Gold Standard certified in Ireland and in the UK. 

Padraig Sugrue, who is Group Sales Director at Reach said: “Thanks to lots of hard work from our brand strategy and ad tech teams, we are delighted that all our sites have reached Gold Standard status. This is not only an important development in our digital acceleration strategy here at Reach but also, as a media owner, demonstrates to advertisers and agencies that we are doing our bit in creating a more responsible digital ad ecosystem that prioritises the user experience so that brands can confidently do digital advertising.”

Suzanne McElligott, CEO, IAB Ireland said, “We are delighted that Reach is now Gold Standard certified in Ireland.   The standards are a high bar and take a lot of work and commitment to achieve.  The enthusiasm IAB Ireland’s members have shown in the adoption of the Gold Standard in Ireland proves the Irish industry’s desire and commitment to fight ad fraud, maximise brand safety, improve users’ experience and protect users’ privacy.”