An ad created by UK agency Rainey Kelly and adapted for Irish media by Kick Communications has been voted NNI Press Ad of the Month for August.

The teaser ad, ‘We’ve made space’, was part of a campaign designed to introduce a new range of brands to Marks & Spencer; it was written by Rainey Kelly’s Tim Cordell and art-directed by Alex Bamford. Media planning was by Cathy Collins of Mindshare.

Judges Shay Madden of McCann Erickson and Craig Farrell of Starcom agreed that the ad “stood out above the rest”.

Shay Madden: “The simple tease and reveal works well and makes clever use of their clothes and household departments to highlight the new well known additions to their supermarket section. Simple and smart.”

Craig Farrell: “Brands in Marks & Spencer are big news in retail and these press ads managed to combine what M&S are famous for, i.e. clothing and homeware, with the new news of the brands appearing on the shelves. A very clever treatment and a worthy winner.”

Well done to all at Kick, Mindshare and of course Rainey Kelly.

‘We’ve made space’ now qualifies for the 2010 NNI Press Ad of the Year awards, which will be judged by Team Saatchi CD Julian Borra.

Keep them coming! www.newsbrandsireland.ie/pressadofthemonth