An ad by Owens DDB and MediaCom for Volkswagen has won the NNI Press Ad of the Month April competition. Volkswagen Resale Value focuses on the car manufacturer’s brand value.
The ad was selected by this month’s judges, Stephen Quinn of Atomic and Sandra Alvarez of PHD. Stephen said, “Volkswagen is in an incredibly congested market with more value orientated brands snapping at their heels, so focusing on the intangible benefits of the VW marque is pretty smart.”
Sandra commented, “A charming call to action executed in a refreshing way, whilst amplifying Volkswagen’s famous tone.”
The team at Owens DDB included Niamh Fahey (art direction); Roger McGrath (copy); Adrian Cosgrove and Donal O’Dea (creative direction); and Mark Hogan (account director). Sarah Malone at MediaCom planned the media for this ad.
Congratulations to everyone involved and thanks to both of the judges.
The competition for ads published during May will accept entries until June 7th. Entries can be made through our website.
The April shortlist in full:
Volkswagen Resale Value by Owens DDB/MediaCom for Volkswagen (winner)
Please Form An Orderly Queue by Owens DDB/ MediaCom for Volkswagen
World’s First Smart Ad by McCann Creative Communications/MEC for MEC
