An ad for the ISPCC that illustrates the desperate plight of a child begging in Dublin on Bloomsday has been chosen as the NNI Press Ad of the Month for June.

Ogilvy’s ‘Bloomsday’ superbly contrasts the happy cultural celebrations of June 16th with the ‘voiceless’ anxiety and touching vulnerability of the hundreds of children who beg on the streets of Dublin every day. The ad, which ran on Bloomsday, was written by Ogilvy’s Des Kavanagh and art-directed by Jack Healey.

The judges who selected Ogilvy for the monthly NNI award were Martin Wright of Gospel TM and Ian Doherty of Bonfire.

Commenting on ‘Bloomsday’, Martin Wright said: “This is press advertising at its very best. Great writing, great art direction, fantastic timing. Wish I’d done it myself!”

Ian Doherty, meanwhile, said: “Nice to see a long copy ad back in the papers. Could this be the start of a revival. Well written, well art directed and of course great timing around Bloomsday.”

The winning ad qualifies for NNI’s Press Ad of the Year awards which will be held next spring, along with the runners-up for June which included:

‘Shuttlecock’ by Chemistry for 4FM

Bloom campaign wins March award

Meanwhile, a campaign by the Bloom agency for Fujifilm has been selected as the March winner of NNI’s Press Ad of the Month competition.

The campaign, entitled ‘1000 words’, was chosen by judges Ian Young of Irish International BBDO and Donal O’Dea of Owens DDB as winner of the March competition. ‘1000 words’ was written by Tara Hendron and art direction was by Dee Cunniffe of Bloom.

Commenting on the winning campaign, Ian Young said: “Lovely idea. Terrific execution. We can all identify with the intimate delivery. Fujipix here I come. Job done!”

Donal O’Dea said: “The copy is cringe inducing, sentimental aul’ mush that, I’m ashamed to say, makes me want to take photographs again. I like the way they got the offer in the headline as well. Nice idea.”

Runners-up for the March competition, which also go forward to the NNI Press Ad of the Year awards, included:

‘Ship’ by Publicis QMP for Beamish & Crawford
‘Melted chocolate’ by Publicis QMP for Cadbury