Des Kavanagh wrote the copy for Happy Halloween. Laurence O’Byrne provided art direction and Colin Nimick was in charge of creative direction. Media planning was undertaken by Ken Nolan of Mindshare.

This is Ogilvy and ISPCC’s third ad to be shortlisted for the NNI Press Ad of the Year Awards. They attained a further place on the shortlist in May, with ISPCC Manifesto.

This month’s competition was judged by Martin Cowman of Cawley Nea/TBWA and Jill Downey of Starcom. Martin described Happy Halloween as “Simple and powerful,” and said: “The image emerging from shadow underlines the ominous nature of the problem.”

Jill said: “This picture speaks for itself and is such a striking visual and important message that it gets my number 1 vote.”

Happy Halloween, plus all shortlisted ads will move forward into the NNI Press Ad of the Year competition, which will be judged by double Cannes Grand Prix winner Neil Dawson of BETC (London). There are two more monthly competitions this year, which offer advertising agencies the opportunity to gain eligibility to the NNI Press Ad of the Year competition.

The closing date for the November competition is December 9th and the closing date for the December competition is January 13th 2012.

Entries should be made through the dedicated website.

The NNI Press Ad of the Year Awards will take place on March 8th 2012 in Dublin’s Four Season’s Hotel.

‘Happy Halloween’ by Ogilvy/Mindshare for ISPCC (Winner)

‘Day Off School’ by Owens DDB for Skoda

‘Pumpkin’ by Young Euro/Carat for MyHome.ie

‘Protest’ by Kick Communications/GT Media for Seven Seas Active 55

‘Paulaner Oktoberfest’ by Ground 4D/Mindshare for Heineken (Paulaner)

‘We’ll Bring Our Expertise to Yours’ by Irish International/Carat for Bank of Ireland