A campaign by Irish International and Carat that draws upon nostalgia for past footballing glories has won the NNI Press Ad of the Month competition for ads published in May. The campaign uses ads from archive issues of the Irish Independent to remember historic moments in Irish football and support Carlsberg’s sponsorship of the Irish football team.
Mark Nutley wrote the copy and Pat Hamill was responsible for art direction. Media planning was provided by Carat.
The judges of the May competition were Ger Roe of Publicis and Andrew Dunn of MediaCom. Ger said: “Nice use of nostalgia to re-engage punters before it all kicks off.” Andrew commented: “With so many brands associated with the Euro finals, this advert uses a combination of genuine local insight and a dose of nostalgia to generate real standout.” We’d like to thank both of the judges for their involvement.
The June competition will accept entries until July 5th. Entries can be made through our dedicated website.
The May shortlist in full:
Carlsberg Nostalgia by Irish International/Carat for Carlsberg (winner)
From Hairdressers to Farms by Boys and Girls/Vizeum for Energia
Unlimited Classified Special by DDFH&B/Vizeum for eMobile
From Dublin to the World by BBH London/ZenithOptimedia for British Airways
