NewsBrands Ireland’s annual Engage event and Media Planning competition returns on May 30th.

The NewsBrands Ireland Engage breakfast event and Media Planning competition return on May 30th to  the Morrison Hotel, Dublin.

The Engage breakfast seminar will take place from 9am to 11am and will feature the following line-up:

TRUST: A Newsworks Report: Sorcha Garduce, Insight Partner with Newsworks, will present findings from their latest research with effectiveness expert Peter Field which examines the link between trust in news brands and advertiser profit growth. Alongside this new analysis, Newsworks have also launched an in-depth study into trust, which helps advertisers more accurately measure and understand consumer trust in brands. This year-long study, in conjunction with Map the Territory and Tapestry, has led to the development of a new, more accurate measurement of trust, which considers the multi-faceted nature of this crucial metric. See more here

Getting up Close and Personal to Irish Print and Digital News Lovers‘: Presentation from Christine Matthews, Kantar Media on the latest TGI ( Target Group Index) data on the print and digital Irish news audience. TGI helps media agencies, media owners and brands to build a complete understanding of their customers and to target them effectively. From demographics to attitudes, leisure activities, media consumption, personal values and purchasing factors, TGI is the single source of consumer intelligence that reveals who we are, how we behave and the drivers behind decisions that we make.

Melissa Byrne, Head of Media, Brand and Marketing at Sky, will discuss how her brand use multiplatform news brands as part of their award winning campaigns.

Fiona Field, MD of OMD Ireland, will moderate a panel discussion on journalism’s role in society, with Elaine Loughlin, Political Editor, Irish Examiner, Neil Leslie, Editor Irish Daily Star, and Robert Cox, Editor, Irish Mail on Sunday.

NewsBrands Media Planning Competition

The Engage breakfast seminar will be followed by NewsBrands’ annual Media Planning Competition. Teams of junior planners, with three years’ experience or less, are invited to compete for the coveted NewsBrands Ireland’s Power of Planning trophy and a host of great prizes. This is a great opportunity for new media planners to network with news publisher advertising teams and to immerse themselves in a full day of all things journalism and news brands.

A team of media planners from PHD won last year’s prize for their media plan to launch a fictitious electric car brand Motus using a variety of print and digital newsbrands platforms.

Teams will have from 11.30am to 3.30pm to devise their media plans which they then will  present to the judging panel which includes Christine Bohan, Kantar Media, Lisa Buckley, NewsBrands Ireland, and Melissa Byrne, Sky Ireland.

To attend the event, please register your place by emailing Lisa Buckley on or fill out the form below.