NewsBrands ‘Engage’ event showcases the power of advertising on multi platform news publisher platforms
The NewsBrands Engage event was hosted by award winning journalist Kevin Doyle and saw a packed room of advertising professionals and publishers hear research and case studies on the power of advertising as well as discussion on journalism’s enduring value to society.
Highlights of the event included:
Presentation from Christine Matthews from TGI who invited the audience to ‘get up close & personal to the news media audience’ using latest TGI Data which revealed our nation’s passion for news with 82% of people reading a print or digital news title every week
An Post case study with Alice Grant, Marketing Lead, An Post Retail and Caroline Hughes, Board Director, Mediaworks, who discussed the benefit of including news brands print and digital platforms in their comms planning in order to connect with the An Post audience and deliver impactful and effective communications strategies
‘Journalism Matters’ panel discussion with award winning journalists Nicola Tallant (Sunday World crime correspondent and winner of Podcast of the Year for Crime World), Jack Horgan-Jones, (former Business Journalist of the Year, bestselling author, and Irish Times journalist), and Investigative Journalist of the Year Mostafa Darwish ( Reach Ireland).