Aimed at driving digital sales for The Times and The Sunday Times, the campaign is using the tagline “A subscription goes a long way” and will run across radio, digital audio and social platforms over the next two months. In-house press ads will also be utilised to support the activity which urges readers to subscribe at thetimes.ie/join.

Richard Bogie, Managing Director, News Ireland: “The execution highlights that new subscribers can enjoy unlimited digital access for just €1 per month for 12 months. This campaign was created to allow us to showcase the breadth of content to our readers – from exclusive interviews to essential guides, and a wide range of weekly sections like sport, business, home and our Style, Culture and Sunday Times Magazine. It also offers us the opportunity to create awareness around the award-winning journalism we produce every day of the week.”