News Ireland unveils new marketing campaign to promote their new digital subscription offering for thetimes.ie and The Sunday Times
Aimed at driving digital sales for The Times and The Sunday Times, the campaign is using the tagline “A subscription goes a long way” and will run across radio, digital audio and social platforms over the next two months. In-house press ads will also be utilised to support the activity which urges readers to subscribe at thetimes.ie/join.
Richard Bogie, Managing Director, News Ireland: “The execution highlights that new subscribers can enjoy unlimited digital access for just €1 per month for 12 months. This campaign was created to allow us to showcase the breadth of content to our readers – from exclusive interviews to essential guides, and a wide range of weekly sections like sport, business, home and our Style, Culture and Sunday Times Magazine. It also offers us the opportunity to create awareness around the award-winning journalism we produce every day of the week.”