New Look for the Business Post
Almost 30 years to the day since it was first launched, the Sunday Business Post has launched a new look print and digital offering.
The new look paper and offering has dropped the Sunday from the masthead to become the Business Post as part of its commitment to becoming a multi-platform 24/7 publisher of business news and content.
The move follows a substantial investment in the company by Enda Coineen and Kilcullen Capital which bought the title last year. Since then Business Post Media Group (BPMG) has gone on to acquire a string of new titles and events. Recent acquisitions by the company include Irish Tatler, Food & Wine online magazine and Auto Ireland from Irish Studio.
In addition BPMG’s conferences and events business recently acquired the Hospitality Expo and Fitout Expo brands while it has invested in Digital DNA (Belfast), Speakers Bureau (Boyle) and AI firm Tribe 101 (Dublin).
According to Colm O’Reilly, CEO: “Our goal is to develop a highly engaged domestic and international community of business professionals interested in Irish business and loyal to our brand. We have invested heavily in our journalism team and as a weekly we have the time to go deeper and analyse a story from different perspectives. As a group we have also invested in technology to mirror changes in consumer behaviour and can build stories in different ways. These can be delivered through multiple mediums including podcasts, video, social media interaction, info-graphics/data journalism, newsletters, events and conferences, and tailored experiences / affinity programmes/ membership clubs. We are very excited about the future of the Business Post Media Group and its potential to deliver stories across multiple platforms. We will connect with and be relevant to a growing audience by being a category buster in our sector delivering premium, trusted, differentiated content and innovative commercial solutions”.