The Irish Farmers Journal has just launched a new website and mobile apps. One of the core new features is personalisation where users can tailor both the website and apps to see what’s most relevant to their farming life. This new feature known as ‘My Journal’ allows users to follow individual topics and writers, and save articles to their own personal collections.
An additional feature is the “knowledge hub” which provides farmers with a range of solution focused tools including digital learning modules in conjunction with Bord Bia.
Print readers continue to get unlimited premium access to the website by using the unique loyalty code inside the Irish Farmers Journal each week.
The marketing campaign is being rolled out across print, digital, radio, social media and trade publications over the coming weeks.
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https://www.youtube.com/watch?v=iefGe113c3E
