Clayton Hotels has launched an ongoing campaign with Reach
Solutions centred around enhancing the overall Clayton experience and
emphasising their new brand message, “the focus is always you,”
in the UK and Ireland. 

The brief was to create something new and fun, and Clayton
ultimately wanted the campaign to increase talkability around their brand
while also achieving maximum exposure and awareness across 14 plus cities in
each region.

Reach’s best-performing content pillars are their ‘what’s-on’ sections
in each region, so taking advantage of this, Reach are strategically
targeting prominent locations where events are happening and implementing
dynamic display (page splitter format) powered by Mantis to ensure that
localised Clayton display is showcased within the specific tagged
content. For example, when 3Arena tagged content is displayed, the
Dublin Clayton Hotel page splitter creative will appear.

The campaign also includes a three-part native content series produced by
Reach which promotes the main amenities and services available in UK & ROI
Clayton Hotels.

For further details on how brands can work with Reach Solutions, visit here