September is a great month for Jack Daniel’s and Iris. Not only has the whiskey brand claimed the entire month of September to celebrate Mr Jack’s Birthday, Mr Jack’s Birthday Bottle by Iris has won the NNI Press Ad of the Month competition for September.
Leigh Wallace and Jon Smith wrote the words. Neal Horrigan and Kevin Howes were responsible for creative direction and Jonathan Harper took care of design. Media planning duties were undertaken by Universal McCann, specifically by Dion Magee.
The ad was chosen by judges, Paul Farrell, managing director of Initiative and Rory Hamilton, creative partner at Boys and Girls.
Paul said: “A very good concept, engaging visual, which can convey the message effectively in the medium of print.”
Rory commented: “Well written long copy, solid art direction and typography.”
Thanks to both of our judges!
Mr Jack’s Birthday Bottle, plus all shortlisted ads will go forward into the NNI Press Ad of the Year competition, which will be judged by double Cannes Grand Prix winner, Neil Dawson of BETC London.
There are three more monthly competitions this year, so book your place in the annual competition by entering (and getting shortlisted).
Entries should be made through the website choose your best ads and get involved!
Closing date for the October competition is 18 November 2011.
Shortlist September 2011
Mr Jack’s Birthday Bottle (winner) by Iris/Universal McCann for Jack Daniel’s
16 Years of Thirst End Here by Ogilvy/Mindshare for Deep RiverRock
Make-Up by DDFH&B/Starcom for National Lottery
Sparkhead by Irish International/Mediavest for ESB Electric Ireland
Brand Relaunch by Young Euro RSCG for MyHome.ie
Wake Up and Smell the Cola by Irish International/Zenith Optimedia for Pepsi Max/PepsiCo
Rugby World Cup Coverage by Cawley-nea TBWA for RTE
