• €155 million invested in national newspaper advertising in 2013
• Mindshare number 1 agency in terms of investment in newspaper advertising in 2013
• Initiative Media record highest level of increase in spend year-on-year
• MEC has highest percentage increase in spend with newspapers

Advertising spend in newspapers totaled over €155 million in 2013, according to figures released by National Newspapers of Ireland (NNI).

€94 million of this spend came from advertising agencies, the remaining €61 million was invested by direct advertisers.

Mindshare Media’s investment of almost €9 million in print and digital advertising with NNI publishers secured them the number one spot on the NNI Agency League Table 2013, a position they have held since 2010.

Carat moved up the league table from position three for 2012, to second place in 2013.  MediaCom also moved up one place since last year to take third.

Initiative Media registered the highest increase in spend, investing an additional €782,000 compared with the same period last year.

MEC increased its spend by over 34 per cent, year-on-year thus recording the highest percentage increase.

Improving Picture Seen in 2013

“€155 million is a very significant investment in newspaper advertising,” said Frank Cullen, coordinating director of NNI.

“The second half of 2013 showed a significant improvement on the first half of 2013, with H2 outperforming all full year totals. Agency spend in particular recovered significantly in H2 and this was found across both print and digital advertising. This is a positive development that will hopefully continue through 2014,” commented Cullen.

For Further Information Contact:

Anna Clarke

Advertising & Marketing Manager, NNI
E: aclarke@cullencommunications.ie

T: 01 668 9099