Media Planning Competition

2 restaurant vouchers for 777 Dublin up for grabs!

Closing date for entries is noon, Wednesday, 1st of July 2020

On Monday, June 29th, NewsBrands held an engaging and informative training session for junior media planners regarding the reach, effectiveness, and power of news brands advertising solutions.

To test just how much the audience learned, we are challenging the participants to enter our media planning competiton!

Closing date for entries is noon, July 1st 2020 and entries can be emailed to Lisa Buckley in NewsBrands Ireland

Entry Conditions

This competition is aimed at junior planners employed in an Irish based media agency. Entrants can have no more than 3 years experience working as a media planner.

Entries must be in Power Point with no more than 10 slides. An accompanying one page rationale may also be included

The entries will be judged on the basis of five criteria: Interpretation of the Brief; Strategic Thinking; Best Use of the news brands medium; Use of Budget; and Presentation.

There will be two prizes:

Winner: 100 euro dinner voucher for 777 Dublin

Runner Up: 50 euro dinner voucher for 777 Dublin

Winners will be announced on Friday, July 3rd

Here is the Creative Brief

Client: Saltspray Holiday Camp

Budget: €500k


Saltspray is an exciting new family holiday camp which opened in West Cork in Summer 2019. It offers a completely unique sea side family holiday experience in Ireland with luxury glamping, camping, and chalet accommodation, a choice of restaurants and bars, kids clubs, indoor and outdoor pools with slides, playgrounds, horse riding, private beach, and a host of leisure activities from tennis, to pony trekking, to surfing, to arts classes.

The camp is reopening following Covid 19 restrictions in mid-July.

The Challenge:

Due to Covid-19, we live ever more hectic lives, with parents juggling work and family time under the one roof.   While we’re spending much more time together, however the time spent is of less quality due to added pressures of home schooling and working from home.

We are never happier than when we get those quality, precious moments with our families.  How can we showcase Saltspray Holiday Camp as the antidote to that feeling of longing and present an offering that brings families together in a fun and uninterrupted way, where they can switch off from the new norm and enjoy devoted time together?

With overseas travel restrictions in place, staycations are on the rise and we want to put Saltspray at the forefront of people’s minds when looking for an adventurous but luxury family holiday experience.  

Target Audience:

  • Families
  • Adults with an interest in adventure holidays

A successful campaign strategy will implement a mix of press and online executions using a mix of premium positioning, high impact and content led formats with as little wastage from the bullseye target audience as possible. The strategy will also be careful to promote and highlight the company’s strong Irish heritage.

Campaign Details:

  • Timings – 3 months
  • Media – Press & Online (no dedicated split)