Joanne McGreevy appointed Vice President at News Media Europe

Joanne McGreevy, Marketplace Publisher at Reach Ireland, joins Brussels-based trade association News Media Europe as Vice President. News Media Europe is the voice of some 2500 European news brands, and closely follows European regulatory developments that relate to the sector.

Wout van Wijk, Executive Director of News Media Europe: “Joanne joins News Media Europe at a crucial time as we’re looking to cement the future of the European press in the digital era. In particular her experience with digital news products will be of tremendous value for our work on securing a sustainable future for journalism and we very much look forward to working with her”.

News Media Europe is currently heavily involved in the discussions around the EU’s Digital Services Act (DSA), which is expected to be published at the end of the year. As rapid digitisation and the rise of digital gatekeepers have fundamentally reshaped the digital economy, news publishers regard the DSA as a unique opportunity to create a more responsible, inclusive and fairer digital economy for consumers and businesses alike.

About News Media Europe:

News Media Europe (NME) represents the progressive news media industry in Europe – over 2500 European news brands in print or online, and also on radio and tv. NME is committed to maintaining and promoting the freedom of the press, to upholding and enhancing the freedom to publish, and to championing the news brands which are one of the most vital parts of Europe’s creative industries.

About Joanne McGreevy:

Joanne is Marketplace Publisher at Reach Ireland. Over the last 8 years in particular as the company has transitioned to a digital first business she has been responsible for developing  this strategy in the Irish business. During this period the business has created a strong digital portfolio while still maintaining robust market share positions in terms of the traditional print newspaper markets.  

The company also acquired one of Ireland’s best monthly celebrity magazines – RSVP – during this period, evolving its publishing portfolio in Ireland to five national websites, three national newspapers and a lifestyle magazine. In 2015, Joanne was the driving force behind the launch of Belfast Live, Reach’s first national, digital-only newsbrand, playing an instrumental role in developing  the business case for this project, believing that Belfast was ready for a new digital news site that reflected the new Northern Ireland. Such was the success of Belfast Live, it turned out to be the launchpad for a raft of ‘Live’ news sites to be unveiled by Reach throughout the UK and Ireland.