Javelin’s Preventable Deaths for Unicef has won the NNI Press Ad of the Month competition for November. The campaign launched Unicef’s Just One Appeal, which asked people to donate one euro each to help prevent deaths in the developing world.
This marks Javelin’s first win in the NNI Press Ad of the Month competitions for ads published in 2011.
Copywriting duties were performed by Gai Griffin and Niall Carey. Jason Morgan and Cathal O’Flaherty shared art direction. Media planning was provided by Chris Nolan and Ken Reddin at Carat. Congratulations to the teams involved.
Judge Dearbhla O’Boyle commented: “This is a highly impactful idea that conveys the importance of this appeal through engaging the reader in ‘real life’ scenarios.”
Martin Wright, adjudicating chairman of the judging panel said: “Preventable Deathsis a really powerful ad. Listing off all those who died is a great way to reinvent the deaths column.”
He commended the advert for making “the familiar unfamiliar”, saying, “That’s creativity!”
Thank you to our judging panel, Martin, Dearbhla and Eoghan Nolan for taking the time to review this month’s crop of ads.
Preventable Deaths, plus all shortlisted ads will go forward into the NNI Press Ad of the Year competition, which will be judged by double Cannes Grand Prix winner Neil Dawson of BETC (London) and will conclude at the awards ceremony on March 8 2012.
Shortlist November 2011
Preventable Deaths by Javelin/Carat for Unicef
Scealta Atha Cliath by Publicis QMP/Mediavest for TG4
Tiger by Publicis QMP/Mindshare for Tiger
Skoda Murphys by OwensDDB for Skoda Ireland
Skoda President by OwensDDB for Skoda Ireland
Stimulate Both Sides of the Brain by DDFH&B/Mindshare for DCU
