Irish International and Carat have won the NNI Press Ad of the Month February competition with an ad for Guinness called Rugby Pass.
Bernie Martin was responsible for copywriting and art direction duties were fulfilled by Paddy Geraghty. Meanwhile, Ian McGrath of Carat planned media for this ad.
Our judges this month were Paudge Donaghy of DDFH&B and Ken Nolan of Mindshare. Speaking about Rugby Pass, Donaghy said: “Good print ads are simple really.” Ken Nolan said: “Simple, effective and clever. An instantly engaging execution that makes best use of the format.”
There was one additional ad shortlisted this month, Audi A1 Sportsback by Cawley Nea TBWA/MediaCom for Audi.
The March NNI Press Ad of the Month competition is now open for entries and this competition will close on April 5th.
