Irish Examiner to become official media partner of Munster Rugby
The Irish Examiner has teamed up with Munster Rugby in an exciting new deal that sees the news publisher become official media partner.
The four-year partnership will allow the Irish Examiner to deliver the inside story on news and developments within the senior squad and the women’s teams, the academy, underage squads and schools.
The partnership brings together two of the country’s most dynamic and innovative brands which will work closely to build new audiences across all platforms, creating additional value for our readers, subscribers and the Red Army of Munster fans across the globe.
Over the next four years, Munster Rugby and the Irish Examiner will collaborate on a range of projects and events, campaigns and initiatives which will have readers and fans at the core.
Speaking at the launch, Majella Gallagher, Managing Director of the Irish Examiner and The Echo, said: “We are delighted to be official media partner for both the Munster Rugby male and female squads.
“Readers of the Irish Examiner love their sport and our coverage is unrivalled online and in print.
As we celebrate our 180th anniversary, we look forward to this new and exciting partnership with Munster Rugby, with whom we share many core values – tradition, excellence and loyalty.”
Commenting on the announcement, Munster Rugby chief executive Ian Flanagan said:
“We are so pleased and proud to welcome the Irish Examiner to our family of sponsors and partners of Munster Rugby.
“This partnership of two great brands with such special histories and resonance feels very fitting and very right.
“We greatly look forward to working with them over the next few years to enhance their excellent rugby coverage and to bring Munster Rugby and the sport we love to national and international audiences across both traditional and digital media platforms.”