Irish Examiner launches GAA Writers campaign
The Irish Examiner has launched a cross-platform campaign, highlighting its expert team of GAA writers including Anthony Daly, Eimear Ryan and Eamonn Fitzmaurice.
Irish Examiner GAA writers will be covering the summer 2023 GAA calendar, from league to championship and from club to county, across Gaelic football, hurling and camogie. The goal of the campaign is to reinforce awareness of the calibre of the Irish Examiner’s team of GAA writers and encourage readers and sport enthusiasts to subscribe to irishexaminer.com to fully access its unrivalled sports coverage. The marketing campaign began on June 2 and will run until the end of July to cover the All-Ireland finals.
The media campaign includes a targeted digital audio campaign, billboards in Kent Station, a digital and social campaign on display, Google Discovery, Facebook, Twitter, Instagram and TikTok, as well as a regional and national radio campaign centring around the sports programme. The campaign will also include an internal cross-platform strategy, live across Irish Examiner press, social and digital and newsletter channels.
In addition to access to GAA articles, Irish Examiner subscribers also get exclusive access to GAA podcasts. Dalo’s Hurling Show and The Gaelic Football Show are back for another year, and the Irish Examiner is delighted to have Renault returning as sponsor. Dalo’s Hurling Show, which continues to be the most popular hurling podcast in the country, bringing humour, knowledge and passion to the GAA conversation. The Gaelic Football Show with Paul Rouse and James Horan delivers the thinking person’s equivalent in football, with sharp and lively analysis. Subscribers can join them to enjoy the wit and wisdom of stellar panel with brilliant guests, all the latest news, views, debate and a bit of banter on the side. The podcasts, available for listening here (link https://www.irishexaminer.com/maintopics/podcast-gaa_topic-5084354.html), continue to set the agenda on and off the pitch.
Sport remains a central area of interest for Irish Examiner readers, with 377k readers interested in the subject. 67% of Irish Examiner readers also regularly visit or belong to a sports club. (Source: Kantar TGI RoI 2023r1 Survey, n=4,007.) The Irish Examiner’s investment in this area continues to increase, with much activity to look forward to throughout the championship season.
