Independent News and Media are working to bring a balanced and objective assessment of Ireland’s story to their readers during the COVID-19 crisis through their digital and print publications. They continue to deliver to 4,500 newsagents and retailers every day and for those who cannot get out to the shops have seen increasing demand for their e-paper.

The need for independent, trustworthy and relatable stories is clear with daily newspaper sales across all titles up 8% for March 9th-15th V 2nd-8th 2020  and independent.ie reporting 31.3M page views and an average dwell time of 6.20 minutes (March 15th to 21st Google Analytics).

Read Irish Independent Editor Cormac Bourke’s Letter to Readers from last Saturday’s edition where is says “We are with you every step of the Way”

In addition, Independent News and Media conducted a series of RAM advertising effectiveness studies on supermarket activity in March across Aldi, Lidl, SuperValu and Dunnes Stores. The study resulted in some outstanding effectiveness scores including one campaign with an average action score 139% higher than the average ad in the Irish Independent and a Mother’s Day campaign which resulted in 53% feeling inspired or enthusiastic about the ad. One reader said: I was very impressed by the ad and also very proud to be Irish. In times of great need and change, we can celebrate in private for now. I think the message was very clear. Staying apart, staying alive.