Ad Vantage Media recorded the highest percentage increase in press advertising sales in NewsBrands Ireland’s 2016 Agency League Table. We took the opportunity to speak with Jim Mooney, Managing Director.

Jim, congratulations on recording such a high increase in advertising spend. What were the factors which led to this increase?

Many of our clients want to interact with consumers at a time when economic activity is on the increase. For our clients in the interiors business – such as Ideal Bathrooms, Neptune, Fairco Windows and Doors, Fantasy Lights or The Orchard – there is only one way to inspire consumers, and that is through sparkling imagery and brand association with trusted press titles.

For clients such as CityJet, press is the obvious flexible landing strip for creatives which are allied with time-sensitive offers.

What do newsbrands offer your clients as an advertising medium?

Why do we choose press? Because the power of press advertising makes the choice easy for us. If our clients require visibility, interactivity and flexibility, we invest in press.

We believe that trusted brands are grown on news pages because of the strength of press as a trusted medium.

Time spent reading for paid-for titles has long been one of the main drivers of client confidence.

Finally, tell us a little bit more about Ad Vantage Media

We formed in 2009 as an independent agency providing a much-needed bespoke service to SMEs. After 20 years working with national titles, I identified a need for a model which provided smaller companies with a big agency service. Thankfully the idea has proved to be very successful and our original businesses have been joined by a plethora of new clients including international brands who appreciate the personal attention and wide ranging experience that we can provide.

We operate a very simple communication chain with all our client campaigns fully overseen and managed by our experienced business directors. We also have a social media business (MediaSocial.ie) with our PR partners MediaConsult and are part of a strategic alliance with other likeminded businesses including creatives, event management, videographers, photographers and SEO experts, providing a one-stop media solution for our clients.

For more details, check out: www.advantagemedia.ie